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The LinkedIn Ads integration uses the Offline Conversions API, allowing Octanist to automatically upload qualified and converted leads into LinkedIn Ads for better campaign optimization.

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Table of Contents

  1. Overview
  2. Setup in Octanist
  3. Setup in LinkedIn Ads
  4. Finalize Connection

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1. Overview

The integration connects Octanist directly with LinkedIn’s Offline Conversions API. This ensures that your conversions are sent securely to LinkedIn Ads, where they can be used for reporting and optimization.

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2. Setup in Octanist

  1. Go to octanist.com and navigate to Integrations > Outgoing.
  2. Select LinkedIn.
  3. Give the integration a clear and descriptive name, for example: Company Name – Octanist – LinkedIn Integration.
This name is for internal use only. It helps you quickly identify the integration, especially if you plan to set up multiple LinkedIn Ads accounts.
Leave this tab open, you’ll return here later to enter details from LinkedIn.

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3. Setup in LinkedIn Ads

  1. Go to LinkedIn Campaign Manager and select the account where you want to track offline conversions.
  2. In the left-hand menu, navigate to Measurement > Conversions.
  3. Click Create Conversion > Conversion API.
  4. Configure your conversion action:
    • Choose a Category (we recommend Purchase).
    • Set a Default Value (e.g., 1). Create Conversion Linkedin Offline Conversion Tracking Pn
  5. Under Source, select Direct API and click Next Step. Source Conversion Linkedin Offline Conversion Tracking Pn
  6. Complete the setup steps and create your conversion action.
  7. Once created, go back to Conversions.
    • You will see the status Waiting for Activity. Press “Confirm your settings”. Linkedin Confirm Settings Offline Conversion Tracking Pn
  8. In the Direct API Access Token section, click Generate Access Token.
    • You may be asked to sign in again.
    • Copy the generated token and paste it into the Access Token field in Octanist. Generate Linkedin Access Token Offline Conversion Tracking Pn
  9. Next, go back to Conversions Overview in LinkedIn and open the conversion you just created.
  10. In the URL, locate the Conversion Rule ID. It looks like this:
https://www.linkedin.com/campaignmanager/accounts/{account-id}/conversions/{conversion-rule-id}?businessId=personal
Conversion Rule Id Linkedin Offline Conversion Tracking Pn Copy the Conversion Rule ID (the numeric part) and paste it into the Conversion Rule ID field in Octanist.

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4. Finalize Connection

  1. Return to Octanist.
  2. Paste the Access Token and Conversion Rule ID into the LinkedIn integration setup.
  3. Click Save.
Linkedin Final Result Offline Conversion Tracking Pn Your LinkedIn Offline Conversions API integration is now active! Octanist will automatically upload your qualified and converted leads to LinkedIn Ads. If you need assistance, please reach out to support@octanist.com.
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